Our approach

We work with you and your stakeholders to co-design solutions. Here’s how we do it:

  1. We do user research to build better understanding and empathy

  2. We use insights to co-design ideas with you and your stakeholders

  3. We build prototypes and models to test those solutions

  4. We support the implementation and change management



We do research to understand people, their motivations and their behaviour. Design research is an important part of practicing design well and ensuring we’re solving the right problem. Design research builds empathy, genuine understanding, and allows for assumptions to be challenged with fresh eyes.


Producing ideas is an important part of solving problems, but it’s important to remember that ideas are a starting point, not the end. In design, ideas are not treated as precious things that must be protected, advocated for or defended. Ideas are not especially valuable in themselves—they are neither good nor bad—but they should be viewed as the critical starting point of value generation.


We use prototypes to explore, evaluate, and communicate how people might behave in or experience a possible future situation. By making things and testing them this part of the process helps the design team to quickly identify important aspects of a new concept and explore alternatives. It gives us a way to systematically evaluate which solutions might work in our everyday context. Prototyping also helps us to effectively create shared understanding of initial ideas and concepts, enhancing communication, collaboration and participation of interdisciplinary stakeholders.


We like to support ideas through implementation and the change that often comes with it. Our goal is often to create change that affects end customers or users, employees, processes and even business model. Implementation is the step beyond experimenting and testing, to production and rollout.