Welcome to Overlap

Overlap is a qualitative research and strategy consultancy specializing in making human behavioural insights data matter to your next project that is focused on improving the user satisfaction of a process or product.  

We have leading edge experience in patient engagement research within the public health sector – hospitals and healthcare support organizations. We are also well established in community engagement research for library systems across the country and community foundations. 

We do this well because we hold a certain point of view. We embrace the idea that change is a good thing and should not be feared.  We believe that humans are amazing at innovating and adapting to change when presented with data and stories that mentally and emotionally inspire. 

Make it Matter