Informed intuition is a systematic way of filling up your decision-making process with a deep understanding of whom you’re designing for, so you make smart decisions as opposed to guesses. We combine primary and secondary research to create user profiles and scenarios — that’s what we design to.
— Steve McCallion

Meet Dr. Linda Carson

“In grad school I learned to cause trouble, which has been more use to me than calculus, French grammar and linear perspective all combined.” Linda Carson has undergraduate degrees in mathematics and in studio art, master’s degrees in fine art and in kinesiology, and a PhD in behavioural and cognitive neuroscience, conducting research in drawing cognition. She is passionate about interdisciplinarity, loves to teach creative thinking, and is seldom seen without her three essential creative tools: her sketchbook, her smartphone, and a cold bottle of Diet Coke. You can reach her at linda@overlapassociates.com.


Download Resources

Below are digital versions of the Essential Ideation Skills booklets, Empathy Map, and Feedback Grid. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. This means that we're happy to have you print and share these digital resources, but please don't sell them as is or remodel them for sale. 

Essential Ideation Skills Booklet

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Empathy Map

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Feedback Grid

 
 

Reading List

At Overlap, we love reading and learning new things. Here are a few of our favourite picks if you're interested in learning more about Ideation, Creativity, Design Thinking or Facilitation.

Create your own ideation toolkit

Here are some of our favourite supplies that we always have on hand when ideating. Put them all together and you can create your very own Ideation Toolkit. 

Better is absolutely possible.